The Marketing Collective

A guided strategy & growth community for wine and hospitality brands

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Wine Sales Are Down

And the Old Playbook Is Not Bringing Them Back

If you run a winery right now, you can feel it.

You are still pouring great wine.
You are still hosting events.
You are still showing up.

And yet:

  • Foot traffic is down

  • Club growth is slowing

  • Customers are buying less

  • Marketing feels harder to justify and harder to sustain

Not because you are doing nothing.
Because the way people buy wine has changed fast.

And small, family-run wineries are being asked to keep up with modern marketing demands that were never designed for small teams.

If Marketing Lives in the Cracks of the Week, This Is For You

Most wineries do not have a marketing department.

They have:

  • One person doing it part-time

  • Someone “who is good at Instagram”

  • A GM who is also running hospitality

  • A founder who is already carrying too much

So marketing becomes reactive.

Post when you can.
Send an email when you remember.
Promote the next event.
Hope it works.

Then sales dip again and it feels personal.

It is not personal.
It is structural.

Modern marketing takes consistency, feedback, and a system.
That is what small wineries rarely have access to.

The Marketing Collective

What It Is and How It Helps

A Six-Month Guided Program

Built for real winery teams

The Marketing Collective is a six-month guided group program for wineries that want to stop guessing and start building marketing that actually supports sales.

A Structured, Supported Environment

So progress actually happens.

You learn what works for wineries right now.
You apply it as you go, with guidance.
You get feedback before small issues become expensive.
You build a repeatable marketing rhythm that fits real winery life.

Not an Agency. Not a Course.

A practical middle ground

Not a full-scale agency retainer with high monthly fees and long contracts.
Not a course you buy, feel inspired by, and never finish.

Proven Experience Behind Everything

Not theory. Not trends.

Everything inside the Collective is built on over a decade of experience working with wineries and beverage brands across DTC, hospitality, and direct-to-consumer marketing.

You have access to the same guides, tools, and tactics refined and used with winery clients for years.

What You Walk Away With

Clarity you can sustain.

Clearer messaging.
Stronger customer connection.
A marketing system you can actually maintain.

The Format

  • wine

    Marketing Strategy and Enablement

    First week of each month

    This is where we cover a specific marketing priority for wineries, such as social media strategy, email marketing, seasonal and holiday planning, advertising decisions, or customer retention.

    You leave knowing what to focus on this month, why it matters, and how to approach it with the resources you actually have.

  • drinking wine

    Marketing Q&A

    Second week of each month

    This session is dedicated to your real questions.
    Messaging that is not landing. Campaigns that feel flat. Unclear priorities or next steps.

    You bring what you are dealing with right now, and we work through it together before issues compound.

  • Collective Insight

    Third week of each month

    A facilitated discussion with the full cohort.
    We talk about what wineries are seeing in real time. What customers are responding to. What feels harder. What is actually working.

    This shared perspective helps you make better decisions, faster.

  • Planning and Implementation

    Fourth week of each month

    Dedicated time to plan and implement with guidance.
    Content calendars, email plans, campaigns, and priorities take shape here.

    This is where strategy turns into action, so progress happens during the program, not after it ends.

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