High-Proof Meta Ads: The Course

Capture New Audiences & Convert Them into Raving Fans

Master High-Intent Ads for Sales, Lead Generation, & Club Growth

Young man with dark brown hair and a white shirt, smiling and holding up a champagne glass at a decorated table during a celebration.

Why Meta Ads?

In the bev-alc space, you can’t rely on passive traffic or wishful thinking. Meta Ads (Facebook & Instagram) give you direct access to high-intent customers—people ready to discover and buy what you’re offering. If you’re not leveraging this power, you’re pouring potential sales down the drain.

But What About Cold Audiences?

That’s where Meta’s targeting shines. Even if someone’s never heard of your brand, you can reach them at the exact moment they’re most open to hearing your message—turning total strangers into excited customers.

Real Results We’ve Delivered

  • 10.45 ROAS on Meta Ads

  • $1.77 cost per lead

  • 47.86% increase in Club Sales

  • 114.72% increase in Tasting Room Sales

  • 222.93% increase in Website Sales

  • 25.49% total increase in Sales

What You’ll Learn

  • Three people clinking glasses of clear beverages with ice and lemon slices during a toast.

    Defining Your Goals & KPIs

    Sales, lead gen, or both? We’ll show you how to nail down your objectives and choose the right metrics (like aiming for a solid 5:1 ROAS). Because if you don’t know what you’re shooting for, you’ll never know when you’ve hit the mark.

  • A clear glass bottle of Don Julio tequila on a wooden surface, with other bottles blurred in the background, illuminated by warm lighting.

    Budgeting for Real Results

    Discover how to allocate enough ad spend to get those sweet returns—without throwing money at guesswork. We’ll demystify minimum ad spends so you can set a budget that actually delivers.

  • A gun, a book titled 'Martial Puzo: The Sicilian', a bottle of Veleta sparkling water, a glass, some gold jewelry, a red hat, and some newspapers on a patterned carpet.

    Campaign & Testing Structures

    Confused by Ads Manager? Say no more. We’ll break down exactly how to set up your campaigns, ad sets, and tests in a way that makes sense—and, more importantly, makes sales.

  • A bottle of tonic water and two cocktail glasses filled with a yellow drink on a dark table with a black textured curtain background.

    Crafting a Compelling Offer & USP

    Spoiler: People won’t buy just because they see your ad once. Learn how to develop offers and unique selling propositions that actually give buyers a reason to click “Add to Cart.”

  • A person holding a smartphone while sitting, with a plush orange bag on their lap, wearing a blue long sleeve shirt and dark pants.

    Creative that Captivates & Converts

    “But I don’t have a video team!” No worries. We’ll show you the most effective ad formats, how to shoot killer video on an iPhone (often better than over-produced assets), and how to tie it all together so your creative works as hard as you do.

  • A woman wearing a lime green suit and a gray top holding a cocktail glass with orange juice.

    Measuring & Optimizing

    Press relations is an important element to a successful marketing strategy. Getting events and stories covered in local, regional, and industry press will help establish your brand. We will give you the tools for crafting a compelling story and connecting with the press.

  • A smiling woman wearing glasses and red lipstick holds two martini glasses filled with a cocktail, sitting on a red couch in a room with a gold and black decor.

    Bonus 1: Our Favorite Tools & How We Use Them

    From ad creative inspiration to the best ways to measure your ads, we’ll share the exact resources that power our top-performing campaigns.

  • A woman smiling, holding a glass of water with lemon slices, wearing a shiny silver blazer over an orange top, sitting with one arm resting on her knee.

    Bonus 2: Landing Page 101

    Because even the best ads can’t fix a bad landing page. Learn the basics of high-converting pages so your ad spend isn’t going to waste.

Get on the waitlist

Who this course is for

Wine, beverage, and alcohol brands that:

  • Need fast, tangible results (no brand-awareness fluff).

  • Want to grow email lists or club memberships without guesswork.

  • Are ready to reach new, cold audiences and turn them into loyal fans.

Ready to Tap This Potential?

High-Proof Meta Ads: The Course is your playbook for targeting, engaging, and converting high-intent customers. Stop depending on chance and start hitting the right people at the right time.