Bread & Butter
Behind the Curtain
Social media changed the marketing funnel. Your content has to change with it.
People don’t move neatly from awareness to consideration to conversion anymore.
They can discover your organization, understand what you stand for, decide whether they trust you, and take action because of a single piece of content.
That means showing up isn’t enough.
At Bread & Butter, we build social media around the thing that actually makes people pay attention: human connection.
We find the stories, ideas, emotions, and people at the heart of your brand or mission and turn them into content that gives your audience a reason to stop, share, save, follow, and act.
Because every piece of content should do more than fill a feed. It should build your brand while moving your audience closer to it.
Our approach is shaped by more than a decade working in digital and social media, and constantly tested in real time. Our founder, Molly Bossardt, built an audience of more than 8,500 people from zero in less than four months, generating more than one million Instagram views in the first 30 days alone.
The lesson behind that growth is the same one we bring to our clients:
People connect with people. Stories create connection. And connection drives action.
Our Process
Our process starts with strategy, not content. We get to the core of why your brand or organization matters, who you’re trying to reach, what that audience actually cares about, and what will motivate them to take action. From there, we build a social strategy that keeps those ideas at the center, so every piece of content is doing more than filling a feed. It is reinforcing your brand, creating connection, and moving people toward something meaningful, whether that’s a follow, a share, a donation, an inquiry, or a purchase.
Then we turn that strategy into stories. We look for the people, perspectives, emotions, and experiences inside your organization that make your work feel human and relatable, and shape them into content built for the way people use social media now. Because people connect with people. The formats, platforms, and tactics will keep evolving, but our approach stays grounded in the same principle: create content that earns attention, builds trust, and gives people a reason to care and act.
Let’s make some marketing magic.
Founder
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Founder 〰️
Bread & Butter Digital Marketing was founded by Molly Bossardt, a communications and marketing strategist, creator, and storyteller with more than a decade of experience helping organizations turn ideas into messaging that connects with people and drives action.
At the heart of Molly’s approach is a simple question: Why should anyone care?
Before the content calendar, the platform strategy, or the campaign comes the human story. What will make someone stop, feel something, recognize themselves in what you’re saying, and want to know more?
That philosophy has shaped Molly’s career across small business, the arts, luxury, hospitality, wine, and direct-to-consumer marketing. She began her career in New York City in 2013, advising hundreds of small business owners on their digital presence, before going on to work in marketing and business development across several highly brand-driven industries.
Molly also holds a Master’s in Art Business from Sotheby’s Institute of Art, where she developed a deeper understanding of culture, ideas, audiences, and the role storytelling plays in shaping value and perception.
And she continues to test that thinking in real time.
In June 2026, Molly launched her own creator brand from zero. Within its first 30 days, her content generated more than 1 million Instagram views. Less than four months later, she had built a community of more than 8,500 followers around storytelling about starting over, moving abroad, and building a new life in Italy.
That growth didn’t come from simply producing more content. It came from understanding what makes people pay attention, feel seen, and care enough to stay.
Today, Bread & Butter works with brands and mission-driven organizations on messaging, storytelling, social media, content strategy, email marketing, and audience growth. We’re especially drawn to organizations with something meaningful to say and a desire to communicate it in a way that feels distinctly human.
As AI makes it easier than ever to produce more content, we believe the organizations that stand out will be the ones that create genuine connection.
That’s where we come in.