Good wine isn't enough anymore.
You know it. The industry data confirms it. DTC wine shipments just hit their steepest recorded decline since tracking began — down 10% in volume in a single year. The wineries still growing aren't making better wine. They have a clearer, more consistent way of reaching the people who want it.
You're running a good operation. But you don't have a clear path forward for getting in front of more customers, consistently, on purpose, in a way that builds something instead of just filling the calendar.
"There was no execution plan."
"We're thin on staff."
"We don't have a clear path forward."
Real things real winery owners said.
One Virginia winery. The right system.
One Virginia Winery
Industry median is 2x
Platform avg: $21.98
Those Results
Marketing is happening.
It's just not working.
You're running the winery. Managing the tasting room, overseeing harvest, watching the margins, handling everything that can't wait.
And somewhere in between all of that, marketing is supposed to happen. So it happens reactively. A post here. An email when there's something to promote. A promotion when the numbers look soft. You've tried handing it off. You've tried an agency that delivered a beautiful strategy document and then disappeared.
This is not a wine problem. It is a system problem.
There was no execution plan.
We're thin on staff.
We don't have a clear path forward.
I just want someone to tell me exactly what to do.
The Winery Growth Lab
A 6-month guided marketing program where I walk you through the exact system I used to generate $120K in DTC revenue within 4 months for a Virginia winery, step by step, call by call, with me in the room.
This is not a course. Not a video library you start and never finish. Not generic marketing advice dressed up for the wine industry.
It's a small group of winery owners working through the same focused curriculum on the same timeline, with direct access to a marketing strategist who has documented results in the exact industry you're in.
You bring the wine. I bring the sales system.
Everything you need.
Nothing you don't.
Live Group Sessions
Four calls every month for six months. Alternating between The Strategy Session and The Lab, where you bring your real work for direct feedback.
Private 1:1 Coaching
Two private 20-minute sessions with me over the six months, focused on your specific winery, your goals, and your situation.
Office Hours and Chat
A private channel with structured office hours twice a week. You're never stuck between calls without somewhere to bring a question.
Monthly Prompt Library
Tested AI prompts built around each month's topic so you can draft newsletters, social content, and campaigns faster.
Concrete Monthly Outputs
Every month ends with something built: a customer profile, a newsletter system, a content calendar, a paid campaign. Work done, not just notes taken.
All Sessions on Replay
Every call is recorded and available. Harvest happens. Events happen. You won't fall behind if you miss a week.
Seasonal Campaigns: Holiday & Seasonal Marketing Playbook
A done-with-you campaign framework for your highest-revenue windows — harvest, holiday, Valentine's Day, and Mother's Day. Templates, timelines, and the exact promotional sequence that drives DTC sales when buyers are most ready to spend.
Built around the wine calendar.
Every module follows the rhythm of your actual wine year, so what we're working on is always immediately applicable to what's happening in your business right now.
Four calls a month.
One system that builds.
Every week we meet live. You learn the framework, apply it to your winery, and get direct feedback on the real work before anything goes out the door.
The Strategy Session
I present this week's topic — a framework, a system, an approach — and you leave with exact action steps. Not theory. A directive you can act on immediately.
The Lab
You bring your actual work: a newsletter draft, a social post, a wine club offer, a campaign idea. I review it live and tell you exactly what to fix. This is where the real progress happens.
Plus two private 20-minute 1:1 sessions and ongoing access through the community channel during set office hours.
Molly Bossardt
I'm a wine and hospitality marketing strategist who has spent years inside the industry, building DTC programs, running paid campaigns, managing wine club strategy, and watching wineries run hard without a real system behind it.
My work generated $120,000 in DTC revenue for a single Virginia winery in four months, with a 10.44x return on ad spend and a $1.88 cost per lead on Facebook against a platform average of $21.98.
I've spoken at the Unified Grape and Wine Symposium, built an industry LinkedIn presence of 5,700 followers, and worked with wineries and beverage brands across Virginia, California, and Europe.
This program is me teaching you exactly what I know.
Right for some.
Not for everyone.
This is for you if...
- You own or run a small-to-mid family winery, primarily Virginia and the Eastern US, and you're responsible for growth
- You're already selling but growth has stalled or feels unpredictable
- Your marketing is reactive and inconsistent and you know it
- You've tried handing it off and it didn't work the way you hoped
- You're a winery marketer who needs structure, expert direction, and a community that gets it
- You want someone with proven wine industry results to tell you exactly what to do
- You're ready to commit six months to building something that actually works
This is not for you if...
- You want someone to do all the marketing for you. Done-for-you starts at $2,000 a month.
- You want a course to watch on your own without accountability
- You're not willing to show up and do the work between calls
- You're at a large winery with a full marketing department
- You're not ready to make marketing a real priority for six months
Clients on working
with Molly.
"Molly helped me clarify our positioning, define our differentiators, understand our audience, and create a roadmap I could actually implement immediately. What stood out most was that her work didn't live in a slide deck. I've already implemented her recommendations across social, email, and positioning and it changed how I talk about the brand."Preston Thomas — Founder, Tirage Sparkling Wine
"Molly provided a fresh perspective for what small winery marketing could actually look like. She took time to understand our brand, audience, and goals, and brought ideas that genuinely moved the needle. We've seen significant growth in engagement and brand awareness, and for the first time, we have a clear direction."Katherine Gomez — Co-Owner, Delaplane Cellars, Virginia
Results from the founding cohort will be documented and published here. If you want to be one of those case studies, this is the cohort to join.
Founding Cohort Pricing
A marketing agency retainer starts at $2,000 a month. This gives you direct access to the same expertise, applied to your specific winery, at less than a third of that cost.
- Four live group calls every month for six months
- 2 private 20-minute 1:1 sessions with Molly
- Community access with twice-weekly office hours
- Monthly AI prompt library for each curriculum topic
- All sessions recorded and available to members
- 6 months of focused, sequential implementation support
Not sure yet? Book a free Growth Call first. Cohort 2 pricing: $850 per month.
Things people always ask.
Stop guessing.
Start growing.
Book a free 20-minute Growth Audit. We'll look at what's working, what isn't, and whether The Winery Growth Lab is the right next step.
Book Your Free Growth CallFounding Cohort · July 2026 · $650/month or $3,500 in full