Meet Your Marketing Team
Bread & Butter Digital Marketing is a branding and marketing agency specializing in web design, photography, and videography. Through bespoke design and marketing strategy, we help your winery get more customers and increase revenue.
Why Digital Marketing Matters
Effective marketing enables discovery, validation, and trust-building.
In 2021, a winery must be marketing digitally and have a plan in place. It’s no longer optional. Wine drinkers both locally and globally go online and onto social media to discover new wines, research wineries to visit, and to buy wine.
“Word of mouth has gone digital. Customers still enjoy personal recommendations from friends and family, but those recommendations are from friends’ Facebook posts, brand’s Instagram stories, and influencers.”
What Millennial Spending Habits Mean For Wineries
According to 5W Public Relations’ 2020 Consumer Culture Report Millennials have now surpassed Baby Boomers as the nation’s largest living adult generation, and they are big spenders. Millennials are on track to spend $1.4 trillion. If you’re not marketing to Millennials, you should be. And their spending habits are radically different from past generations. The 5W Public Relations report also found…
+ Millennials are most likely to splurge on experiences and travel
+ 94% of Millennials have clicked, shared, or bought a product they saw on Instagram
+ Millennials are more impulsive when it comes to buying
+ Millennials are more likely to buy products from seeing an ad on Facebook or Instagram
Millennials are ripe for the picking. They’re easily influenced, looking for experiences like wine tasting, and they’re impulsive buyers. So why aren’t you marketing to them?
Perhaps you’re…
Too busy to create and execute a marketing strategy
Have hired a marketer but they’re ineffective
Have worked with an agency, but found that their lack of industry experience was a detriment to your brand
Fear you don’t have the budget to effectively market your winery
Learn why we’re different and how we can help you by…
When you work with us you get results like….
+ Engagement growth of 325% on Facebook & Instagram
+ 190% increase in web traffic
+ Sold-out events, overflowing foot traffic, and 57% increased revenue
We’re not your average social media agency
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We're Marketing Experts.
Envision consistency with how your winery shows up online and on social…
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We Know Wine.
Envision having a competent team that has worked in the wine industry and knows its intricacies handling all of your marketing needs…
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We Get Results.
Envision reaching a new audience digitally and transforming your revenue…
AFTER WORKING TOGETHER, YOU'LL HAVE:
A Marketing Plan.
Bread & Butter will create your winery’s marketing roadmap to reach your target audience. We will build a custom marketing mix to turn leads into customers and brand advocates. Whether you email your customers or creating blog content, Bread & Butter Digital Marketing will help you create compelling content that inspires customers to buy!
A Social Media Plan.
Bread & Butter will help you define your social media strategy and create content for your chosen platforms. We will help you to determine your brand voice, your approach to engagement and define key performance indicators.
A Social Presence To Be Proud Of.
You know you need to post on social media, but it likely gets pushed to the bottom of the long list of to-dos. Bread & Butter will take care of all of your company’s social media needs with 3 weekly posts to engage your audience to drive interest and sales.
Photography That Reflects Your Brand.
We believe that compelling stories are best told visually, especially as we grow accustomed to consuming things through screens. Included in the Marketing Bundle is a quarterly brand photoshoot that will produce content for your custom marketing mix.
Exposure Through Paid Advertising.
Nearly half of the people in the world use social media with over 3 billion users worldwide. With that many eyes on social platforms, it's the most effective place to advertise and is still one of the cheapest forms of advertising. Following the guidance of your marketing plan, we will focus on specific platforms to engage your target audience and will always be testing copy, media, and audience to optimize your results.
Analytics Reports.
We will set you up to track your website through Google Analytics and native analytics of your web host. This will enable you to see where people are losing interest, how quickly your website is loading and how your web visitors are converting. And we will send you monthly reports on all marketing activities.
BONUSES
An Engaged Community.
Gone are the days of simply posting to your social media pages and hoping you get followers. Growing your influence and exposure takes strategic community engagement and interacting with followers. It’s one of the most effective ways to build brand loyalty.
Website Maintenance.
Your business changes, and so should your website. Bread & Butter Digital Marketing will make sure your website has all the correct information and reflects the current season of your business.
“We cannot begin to thank Molly at Bread & Butter Digital Marketing enough for the amazing work she did on our website and social media presence! We could have never imagined it would have looked so incredible and functioned so well. She quickly took in the ideas that we had and translated them perfectly to the web. Wow! Impressive to say the least!”
— Dina, Jackie, and Natalia at Sealed With A Kiss Bridal
A Note About Bread & Butter Digital Marketing
Molly here, the founder of Bread & Butter Digital Marketing, and outsourced marketing manager for your winery.
With more and more customers turning to their phones, tablets, and computers to find information, it’s critical to have a digital presence that represents the quality of your brand. Consumers are used to having information within seconds, endless options, and being entertained as they please. Wineries must lean into the digital age to thrive!
I understand what it takes to grab attention online and turn it into foot traffic and sales. Beyond having nearly a decade of marketing experience and a Master’s in Art Business from Sotheby’s Institute of Art I have also worked in the wine industry and have my first WSET Certificate
I’m a person who loves photography, keeping up with the latest website design trends, and helping businesses transform their brand image.
My clients come to me with packed schedules, conflicting priorities, and outdated websites. I help them transform their business's online presence, reach more customers and make more sales.
After working with me, clients have sleek web pages that attract and convert more customers. They have branding and visuals in line with the quality of their products and service. They have more exposure on social media and an engaged audience that translates to foot traffic.
Most importantly, my clients no longer have to do it all by themselves. When they get a partner to help them reach their goals.
So take a deep breath, we’ve got this!
Marketing is only effective if you have a brand and website that converts web traffic into paying customers, so we’re excited to offer our Marketing retainer clients the following services at a generous discount.
Brand Transformation Add Ons
Brand Strategy.
We will sit down with you either virtually or in-person to learn more about your winery. We’ll learn where your brand is today and how to refine your messaging to connect with your ideal customers.
Brand Guidelines.
Bread & Butter will create your new brand guidelines including your brand tagline, voice, typography, colors, and an updated logo. This will serve as your playbook for all marketing and sales to help you take your brand message beyond website design!
A Gorgeous Website That Converts.
Maybe your website is stuck in the early aughts or you have great copy but your visuals are uninspiring. Whatever your website woes may be we’re here to help you put your best foot forward on the web.