Delaplane Cellars
Beverage & Hospitality
Building a digital marketing function from the ground up and turning consistent marketing into measurable growth across online sales, hospitality, and recurring revenue.
At a Glance
Client
Delaplane Cellars
Industry
Beverage / Hospitality / DTC
Services
Digital Marketing Strategy
Social Media Management
Email Marketing
Photography & Video
Content Creation
Event Promotion
Engagement
2023–2026
The Challenge
When Delaplane Cellars partnered with Bread & Butter, there was no one consistently owning digital marketing.
Social media was posted occasionally. Email communication was sporadic. There was no ongoing content production system, clear digital strategy, or single person responsible for making sure marketing actually happened month after month.
The opportunity wasn’t simply to improve an existing program. It was to build one.
Delaplane already had everything a strong hospitality brand needs: a beautiful destination, a quality product, loyal customers, events, a wine club, and an experience worth making the trip for.
What was missing was a consistent digital presence capable of communicating that value to both locals and visitors while supporting the larger business.
Our Approach
Building the foundation
We developed a clear marketing strategy around Delaplane’s audience, brand positioning, business goals, and the reasons customers chose to visit, purchase, and return.
Creating consistency
Social media management, regular email communication, event promotion, and ongoing campaign planning replaced the previous stop-and-start approach.
Marketing became a consistent business function rather than something handled only when there was time.
Building an original content library
We planned and produced original photography and video content that reflected the property, people, product, hospitality experience, and seasonality of the business.
That created a steady supply of brand-specific assets rather than forcing the team to constantly scramble for something to post.
Connecting digital attention to the business
The goal was never simply more likes or followers.
Social media, email, content, and promotions were designed to support the behaviors that mattered to Delaplane: visiting the property, purchasing online, joining the wine club, attending events, and becoming a repeat customer.
The Results
+223%
Website sales
+114%
+194%
Social media reach
Tasting room sales
+300%
Social media engagement
+47.86%
Wine club memberships
+26%
Total sales
And on Social
BEYOND THE NUMBERS
From Occasional Posting to an Always-On Marketing System
Delaplane already had a compelling product and experience.
Bread & Butter’s role was to make sure the outside world consistently saw it.
By owning the marketing function over several years, we were able to develop a deeper understanding of the audience, refine the brand’s messaging, build a useful library of original content, and evolve the strategy as the business changed.
That long-term relationship turned marketing from an occasional activity into an ongoing growth engine.
“From the very first meeting, Molly Bossardt and her team took the time to truly understand our brand, our audience, and our goals.”
--Katherine Gomez
Co-Owner, Delaplane Cellars
