What do your photos say about your biz? A 👏Whole 👏Lot 👏

Now more than ever is it true that an image is worth a thousand words. We live in a digital first world in which attention spans are shorter and options are seemingly endless.

Your website and social media pages are the first impression potential customers will have…

Since we know how much work (and stress) it takes to start a business we thought we'd share the tools, books, and thought leaders that have helped us along the way. ⠀

First up is Hubspot. We can't say enough about this platform…

Is social media advertising part of your marketing mix?

If not it should be! Nearly half of the people in the world use social media with over 3 billion users worldwide. With that many eyes on social platforms it's the most effective place to advertise, and is still one of the cheapest forms of advertising…

What is marketing?

I know this seems like a no brainer but when I tell people what I do I usually hear "oh you mean like social media, right?"

No, marketing is way more than social media…

You might be thinking does it really matter how my website looks? Yes! It matters.

93% of people have left a website because it didn’t display properly on their device.

90% of people have left a website because it was badly designed.

93% of people have left because a website didn’t load quickly enough.

Want to nail your next brand photoshoot?

Here are a few tips to kill it:

Get clear on how you'll be using these photos. Are they for social media. your website, or for a print ad? Knowing how you'll use these photos will help you plan the shots and eliminate stress the day of the shoot.

Plan, plan, plan. I typically spend a few days creating a mood board…

Want to grow your customer base?

Then you should be doing email marketing. While there has been some talk that email marketing is on the decline that's certainly not the case. 78% of marketers have seen an increase in email engagement over the last 12 months, according to Hubspot.

But, as my Gmail account can attest to, people are inundated with emails! So in order to successfully convert your leads into clients, you'll have to stand out from the crowd.

Here are my 5 tips to crush your email marketing goals….

This year has been a stressful one full of change and growth for me in both my personal life and my career. And I want to share a few things that I'm grateful for…